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PRADA CANDY. Feminine Provocative Sophisticated Striking and Prada, of course.

In an explosion of shocking pink and gold, the new Prada's fragrances takes us on a walk on the wild side, showing us a new face of Prada femininity where more is more and excess is everything.

Taking extremity and a starting point for new ideas, Prada Candy evolved froma desire to push things to the maximum, to create totally new, unexpected and optimistic concepts. Prada Candy declares that there is no better time than now to be daring and passionate about life.

Prada Candy's adv campaign for television stars Léa Seydoux, rising darling of French cinema, as an impulsive piano student who seduces her tutor with a provocative hypnotic dance. A primitive battle of passion between a man and a woman inspired by the Apache.

Prada Candy is impossibile to ignore.
Prada Candy is Prada. 


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