Alberta Ferretti met Harry Potter. Ups, I'm sorry, Alberta Ferretti met Emma Watson.
Yes, that's true. With Pure Threads, Emma Watson is the "new designer" for Ferretti.
Actually, Emma is not properly THE designer. In fact, she's making a collaboration with Ferretti. She's no strange to fashion, in fact she had already designed a capsule collection for People Tree. The new project with Alberta Ferretti further confirms the actress's commitment to eco-fashion.
The collection is gipsy-inspired and, as reported by WWD, it seems that "Emma had a Jane-Birkin-in-the-Seventies-image in mind". Produced entirely in Italy, using eco-friendly materials and techniques, the collection will be availabre and sold exclusively on-line.
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